ABOUT

Built on a few ideas we won't compromise on.

Senithia exists to measure what AI assistants actually say about a brand, honestly, even when the honest answer is unflattering or uncertain.

01Frequency, not presence.The same prompt asked three times gives three different answers. A single ask produces noise that looks like a trend, so every prompt runs repeatedly and results report a rate.

02Frozen, versioned prompt sets.A prompt set is generated, edited by a strategist, then frozen. Regenerating creates a new version and a visible break, so a measurement never silently drifts.

03Absence and hostility must never look alike.A brand never mentioned and a brand mentioned badly are opposite findings. Empty stays empty. Not asked is visually distinct from zero.

04The client is the subject of every report.Competitors are comparison, not co-subjects. Equal billing in the header would let a report read as somebody else's.

ABSENCE VS HOSTILITY

Two very different findings that could easily be shown the same way. We don't.

WHAT WE WON'T CLAIM

Being honest about what we can't measure.

Commercial arrangements

Affiliate, partnership or sponsorship is a fact about business relationships that no URL contains. We don't pretend to detect it. A low reading means we can't tell, not that it isn't happening.

A single "opportunity score"

A citation gap, an inaccurate claim and a negative mention are three different kinds of number. We show them separately rather than blending them into one invented score.

A guaranteed real-time read

Every number here is a real measurement from the exact moment a run happened. We say so plainly when a figure is estimated rather than measured.

See it measured against your own brand.

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